Chapter 11 Review

Chapter 11: Designing Visual Aids

Visual aids are commonly used for oral presentations and can be slide shows, paper handouts, and objects such as models. Graphic elements have text, graphics/art, and white space. Each should be used carefully to create balance and visual interest. Direction gives readers cues on what to look at and how to feel when viewing the graphic. Direction should move the reader to the middle of the page rather than away from it. Number of objects in the visual aid is important to consider. Too many can distract the reader. Shape is important when considering typography and general aid layout. Size and color of object can make the reader feel certain emotions and should relate to the presentation.

When designing visual aids, consider the content, gather the data and graphics, and group them together. Place the most important information at the top of the page. Use CARBS when designing the visual aid:

B: Balance the material either symmetrically or asymmetrically.
S: Spacing the material is important when considering use of white space and borders.
C: Contrast the most important information compared to the rest of the visual aid.
R: Repetition is key when adapting a theme for the visual aid.
A: Alignment of the text is typically left, however graphics usually include centered text. Ensure that all graphics are aligned equally on the page. All elements should harmonize.

When designing slide shows, consider the steps of graphic design. Create a quick storyboard, be creative, and use the computer to check show accuracy. Data can be reported in slide shows using graphs, charts, maps, tables, and videos. Use of slide transitions creates interest and directs the audience during the presentation. Standardize the slides; every slide should follow the same theme. Highlight a sidebar agenda during the presentation to direct the audience.

Handouts should follow the graphic design rules as well. Create the text and graphics so they are clearly understood. Arrange the layout using an obvious front door. Apply the CARBS treatments. Distribute the handout at the appropriate time for the presentation.